Holiday competitions make brands grow. Due to this, Coo Marketing LOVE holidays. We are no different from the rest of the UK in that sense. Research by the Institute of Sales Promotions show that after cool hard cash, holidays are the most motivating competition incentive a brand can offer to potential consumers.
Claire has been working with consumer brands on holiday promotions for decades. Brands such as Vimto, Thirst Pockets kitchen roll, Cadbury’s biscuits, Pomegreat fruit juice, HiPP Organic baby food, After Bite, and Neutradol deodorisers have all benefited by including holiday competitions in their marketing mix.
Coo marketing has helped brands feature in national magazines and websites at a fraction of the cost of regular advertising by using the power of fully managed holiday competitions.
People love to read about holidays and dream to get away so it is the holiday that grabs the attention first. The page is editorial in style therefore the product you are promoting gains editorial credibility as the audience reads copy that is carefully written to also explain your brand USP. Readers believe that the magazine or website is recommending the product which is an added boost for your brand.
Working with heavy hitting media titles such as Take a Break, TV Choice, Woman’s Own, Woman’s Weekly, Yours, Chat, Bella, specialist activity websites, radio websites and many more titles, we have generated excellent awareness for national brands via holiday competitions and have very loyal clients as a result.
The holidays offered are carefully matched with the brand positioning and designed to appeal to the target audience so it helps position your brand favourably too.
If your brand would benefit from national exposure to generate interest via a highly cost effective holiday competition, get in touch.