Why I give away free marketing information
Tomorrow I have been invited to speak on a webinar about the benefits of marketing to less people with niche marketing. It is completely free to join but I have had a number of people ask me why I would give away valuable information free of charge so what better way to explain than with a quick blog…
The first reason is a (potentially sickly) genuine one. I love marketing! I love helping businesses get to grips with it. I love watching businesses grow. I decided to specialise in marketing many years ago and I now enjoy helping business owners that have not submerged themselves in strategies for business growth as much as I have.
The second reason is a hard commercial one because free information is a very good marketing tool! People are sceptical. People need to know you before they will buy. You need to work with people who like you and trust you so what better way than build up trust than with a free taster of what you are all about?
So there is the truth. Free marketing tips act as bait. They give you a flavour of how I work. Same principle as the tasters you are offered while you do your weekly shop.
Can you think of ways that you could give free tasters or free trials of your products or service so that you can break down the barriers? Works for me, so could work for you too…
And on that subject, why not take a sample. No pressure, just free information to help you grow your business. What have you to loose?
Get free marketing tips by registering at http://www.coomarketing.co.uk/ or if you are quick, free webinar access to learn why marketing to less people will bring in more profits at http://bit.ly/gArJjh
After all, free is the best price of all!
Enjoy,
Claire
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