Marketing is a marathon, not a sprint...
I had a really interesting call this week….It went something like this….
"Hi Claire. I met you at a networking event. I would like to employ your services. How much will it cost and how long will it take?" Hmmmm…..I could have said "Lots and forever!" but I figured this may put him off…..
The thing with marketing that some businesses forget is that it should be an ongoing part of your business. Not a one off. It takes time and you have to be in it for the long term if you really want a sustainable growing business.
There are businesses that like to launch with a big bang & have glamorous launch parties then seem to disappear as quickly as they arrived. These are the businesses that treat marketing as a one off activity. "We will have a great big launch promotion then we will be on the map". Sorry guys but this is just not good enough anymore.
Marketing needs to be chipped away at over time. You need to constantly be searching for solutions that will add value to your customers, not just putting your name out there and presuming that customers will flood towards you so in summary it is a marathon not a sprint.
Think about marketing like you do book keeping. It is something that needs to be done consistently and continually (unless you want to end up with a carrier bag of receipts at the end of the year and not enough income!)
If you would like coo marketing to help you on the marathon sign up for free marketing tips.