Do you ever feel unlucky?
I have just been speaking to a small business owner who feels the weight of the world is on her shoulders. Everything seems to be conspiring against her and it led me to think about how attitude can have a dramatic effect on a business. How do you feel when your latest marketing initiative doesn't work….the sale you were banking on does not happen…the printer promised the world and you ended up with something as useful as a dish cloth…
Well, it is times like this when having a proper marketing plan keeps you positive. No longer is the world against you. It is just a little hiccup along the way and your plan is there to show you what to do next so that you can pull up your socks and see the big picture. Life can be a complicated mess at times and so can your marketing efforts unless you step back and invest the time in planning your activity. This way you will be lucky once again.
Marketing is as much about attitude as it is about the activity. Be positive, roll with the punches and most importantly - keep going!
Time to get motivated and organised? Have a look when the next marketing workshop is planned. Also, make sure you have signed up for the free marketing tips to keep up the motivation.
Chin up. Marketing is meant to be fun!!