For your target market, less can be more ...
Here is a simple question that you may struggle to answer. Who is your target market?
If you are serious about stepping up your marketing game, it is one of the most important questions to answer. The problem is when business owners answer this question with broad reaching statements such as "women in the UK", "dog owners" or "businesses in the north"….THEY ARE ALL TOO BROAD!
The key benefit to identifying a smaller target market is so that you can get your message across in a clear way. If your target is too broad, your message will be scatter gun and un-focused. Less truly is more when it comes to targeting.
Imagine you have a high end service business. Your target market may just be a handful of customers. Focusing your effort with laser precision at these targets will do more for your business than generic broad marketing. Makes sense?
Imagine you are selling a new chocolate bar. Focusing your vision on a very specific target market within the multi-billion chocolate market will get you off on the right footing. Leave the wide generic targeting to the guys with £multi-million budgets.
So I leave you with this final question that will focus your business and also reap rewards if you spend some time thinking about it. Could your target market be more targeted?
Less is more. Fewer targets mean a more focused message and a more focused business that will convert more people to buy. Who said marketing needed to be complicated? If you need help, click below.