Marketing evaluation
You know when you are organizing a party there is a lot of preparation that goes into it? You plan, organize and get busy. Then even more effort goes into having the party itself. Sometimes the party goes well, other times you wish you had not bothered. Then you are left with the tidying up at the end. Sounds familiar?
Well having a party is a bit like a marketing campaign. Lots of work goes into the preparation…sometimes the activity is great but sometimes it resembles a damp squid. Either way there is one thing that should always happen and that is the tidying up at the end. In marketing speak this is evaluation.
What happened? What did you expect to happen? How much did it cost? How could you improve on it next time? What did the punters say? Was the response what you expected?
If the campaign or activity did not go perfectly, don't panic. Just learn from the experience and vow to do better next time. Did the right people get attracted? Was the timing right? Could you run things more efficiently next time?
The best marketeers in the world are obsessed with evaluation because evaluation ensures that you are constantly moving forward and becoming better every time.
So please promise to spend time evaluating every piece of marketing that you do. This way you will get closer to your consumers and improve your results every time…..So how was this blog for you?