Market research. The answer is always out there.
In 2009 I began a voyage to re-invent Coo Marketing. To begin the process, I took a dose of my own marketing medicine and conducted some market research because I did not know which way to go so I simply asked my clients and contacts….and in flooded the answers!
Market research helps me constantly evolve Coo Marketing to meet your needs and it can help your business too. I help clients with their market research too and it has certainly provided some interesting results. From staff satisfaction surveys to client satisfaction surveys and product and design tests, you have to be brave enough to ask the questions then listen for the answers.
If you are at a cross roads, simply ask the right questions to your customers and the answers will come. If you need help to do it professionally, just shout.
The moral of the story is this…If you have a question about your business, ask externally for the answers. Don't guess. Learn from the answers and you will always be moving forward.