Remember the days of simple advertising? “BUY THIS PRODUCT NOW” was the basic message when marketing must have been easy… Things are very different now. Your customers are bombarded with messages, there are infinite ways to research products and services and everyone is more savvy to the ploys of the marketeer… To fight in the [...]

Do you go on holiday with a destination in mind? I don’t know about you but I adore traveling. I have been feeding the addiction for years and been fortunate to experience hundreds of interesting destinations along the way. Chatting to a friend recently, I realized my way of traveling has changed along the years & there is a lesson [...]