Remember the days of simple advertising? “BUY THIS PRODUCT NOW” was the basic message when marketing must have been easy… Things are very different now. Your customers are bombarded with messages, there are infinite ways to research products and services and everyone is more savvy to the ploys of the marketeer… To fight in the [...]

Pucker Up! Time to learn about the marketing kiss. Do you know how many marketing messages you see every day? Actually no, neither do I because everyone is different (you may be a hermit crab) but I guarantee you would be amazed how many messages some studies have calculated the average person sees. Just think [...]

Tomorrow I have been invited to speak on a webinar about the benefits of marketing to less people with niche marketing. It is completely free to join but I have had a number of people ask me why I would give away valuable information free of charge so what better way to explain than with [...]