I have just been speaking to a small business owner who feels the weight of the world is on her shoulders. Everything seems to be conspiring against her and it led me to think about how attitude can have a dramatic effect on a business. How do you feel when your latest marketing initiative doesn’t work….the sale [...]

I had a really interesting call this week….It went something like this…. “Hi Claire. I met you at a networking event. I would like to employ your services. How much will it cost and how long will it take?” Hmmmm…..I could have said “Lots and forever!” but I figured this may put him off….. The [...]

There are so many things you can do to market your business. SOOOOO many…. The problem is that sometimes you end up doing nothing. You end up completely overwhelmed. Know that feeling? The other feeling that starts to creep in is doubt. What if it doesn’t work? What if someone thinks it is foolish? What if [...]

Perfectionism Gets You Nowhere…Slowly I guess I am a bit of an odd ball when it comes to marketing. I love it! I love the testing, the measuring, the creativity and most of all watching the results  that  can  completely turn businesses around. So it sometimes confuses me when people put marketing to the bottom of their to [...]