In 2009 I began a voyage to re-invent Coo Marketing. To begin the process, I took a dose of my own marketing medicine and conducted some market research because I did not know which way to go so I simply asked my clients and contacts….and in flooded the answers! Market research helps me constantly evolve [...]

Questions have all the answers! As a marketing consultant, I certainly get asked a lot of questions. What do you think my existing customers will think if I do this? What would new customers think if I did that? The answer is often very clear and simple. ASK THEM! You see long gone are the [...]

There is one very simple principle that has stood the test of time in all successful businesses. Your customer may not always be right…but they certainly hold the answers to your marketing questions! So many times I speak to businesses who ask me what I think of this or what I think of that. They [...]