When you think of strong brands, what you are probably thinking about are brands with strong personalities. You see, big personalities are the key to differentiated and unique brands and your own personality can have a big impact on this. I don’t mean just the loud and obnoxious survive. Far from it! The real success stories are brands that are authentic and stick to who they are and what [...]

Do you know one of the simplest concepts that has built some of the biggest brands? Consistency. Do you think Coca Cola just can’t be bothered changing their font every so often? Do you think Virgin just love the colour red more than any other? Big brands know what little brands need to. Your brand [...]

Do Your Cards Do The Business? I am sure you are aware by now that everything you get printed, everything you say, everything that appears on the internet and everything you do reflects back to your business. No pressure then! There is certainly a lot to think about but lets firstly take a look at something simple. [...]