Do Your Cards Do The Business?
I am sure you are aware by now that everything you get printed, everything you say, everything that appears on the internet and everything you do reflects back to your business. No pressure then! There is certainly a lot to think about but lets firstly take a look at something simple. Your business card.
What I would like you to do is for 2 minutes pretend you have never met yourself (bare with me!) Imagine you know nothing about your business or what you do. Now imagine you are given your own business card at a networking event. What do you see?
What does it say about you? Is it clear what you do? Does it create a talking point? Is it in keeping with your brand? Does it have all the correct contact details on it? Does it make the most of the opportunity to be the only piece of communication the people you meet will walk away with after your name and face is a distant memory?
There is not a one-off blueprint that all businesses should follow but below are a few ideas to help you if your business card does not meet the first impression test:
- Could you use it to create a talking point such as asking a question on it?
- Could you use it as a promotion? Eg. “Ring this number for a free….” to encourage follow up.
- Would it help if you put your picture on it to help people remember you?
- Could you have different cards for people to choose from as a discussion point?
- Could it speak in benefits rather than facts about your business? Remember – you, you, you, not me, me, me!
- Could you use the back more effectively?
- Could it be used to tell people of your mission?
- Could you make it bolder, simpler and more eye catching?
Take a fresh look at your first branded impression you are likely to make at networking events and see if yours could be improved.
A bit of extra care and attention can have a dramatic effect on your marketing. Step by step, you need to make the most of every opportunity you have to communicate with your new and existing customers so get that card out of your pocket and see if it needs a re-fresh!
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