Perfectionism Gets You Nowhere…Slowly
I guess I am a bit of an odd ball when it comes to marketing. I love it! I love the testing, the measuring, the creativity and most of all watching the results that can completely turn businesses around. So it sometimes confuses me when people put marketing to the bottom of their to do list!
I’m not sure if you fall into this category but a big reason that some people never seem to get round to doing more marketing is because they get a dose of “perfection-itis”. What if someone doesn’t like the new design? What if I do a promotion and it doesn’t work? What if nobody visits my website? What if I ask for feedback and I don’t like what I hear back….
Let me share something with you that is an antidote to perfection-itis.
Whatever you do, nothing will ever be perfect. You will never create a marketing campaign that 100% of the world will love or respond to. Sorry, but NEVER. The biggest brands in the world have the biggest numbers of critics. In my experience, businesses that never make mistakes – simply are not doing enough business!
So to steal a memorable marketing slogan, sometimes you have to get out there and JUST DO IT! The secret to great marketing is listening and learning so as long as you are prepared to change direction every now and then to continuously improve, you will be just fine.
The moral of the story is this…
If you want to be perfect, that’s great but don’t let it stop you getting your message out there. Sometimes good is good enough & much better than not doing anything at all.
I would love to hear what you think. Feel free to post your comments.
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