This was a lesson I learnt shortly after launching Coo Marketing. I don’t want to sound arrogant but I was really proud of my corporate career and I was really excited to finally be turning my attention to my number 1 passion – helping smaller business build brands.
I wanted to shout from the roof tops about my academic achievements, My First Class Degree & Masters in Marketing & my Chartered Institute of Marketing Post Grad Diploma. I ended up droning on about how many millions of pounds I had added to the household brands I had worked on for international businesses and how all this information was now available to smaller businesses….
Then it hit me square in the face like a big sloppy fish. Nobody really cared! Well that’s not quite true (& I love all of you who listened to me waffle on)…but I am the first to admit I had been whipped up into a frenzy of talking about “me me me” when all people wanted to hear was what was in it for them. If you like marketing jargon, think of it as a radio station called “WIN-FM”. What Is In It For Me & it’s an important station to tune into.
Think of your customers. It does not matter if you sell sausages, satellites, solicitor services or salamanders….you need to explain to your customers what is in it for them rather than falling into the trap I did. This will make your customers be at the very heart of your business – just where we like them!
The moral of is this. Make your business “You You You” not “Me Me Me”. If you would like to hear about my background including stories about throwing vodka and coke around a room full of directors of the biggest UK companies – I’d love to chew your ear …. but until then this blog is for you.
Helping you shake things up and grow your business. To make sure you get regular marketing tips into your inbox, visit marketing help