There is one very simple principle that has stood the test of time in all successful businesses. Your customer may not always be right…but they certainly hold the answers to your marketing questions!
So many times I speak to businesses who ask me what I think of this or what I think of that. They speak to their mother-in-laws, they ask their best friends or the postman what he thinks about a new idea for a product or service. The truth is that you need to ask the right questions to the right people to get the right answer. The right answer is not always a positive one so be warned. It is however the answer that will prevent you making costly mistakes & will set you on the path to meaningful business growth. The marketing dream.
So what is this mystical FOWTW rule of marketing? Simple: “Find Out What They Want!” Before heading off in a new direction or giving up completely on an old one, just step back for a moment and invest some time to finding out what your customers (or future customers) actually want. If you do this, you will no longer need to second guess or cross your fingers when doing something new. You will have a pretty good idea what is going to happen & the power card will once again be with you. How you actually get the answers and ask the questions is a story in itself but the first step is to understand the principle. As a business owner you don’t know everything and that is just as it should be. Just remember to FOWTW before going head long into the unknown!
The moral of the story is this.Marketing is a mindset. It is about putting you customer first and matching their needs to things you can sell to them. When you start to look at your business this way, you will be well on your way to more sales. Be patient. Your empire will grow as long as the foundations are solid and FOWTW is a great brick to lay early on.
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