When you think of strong brands, what you are probably thinking about are brands with strong personalities. You see, big personalities are the key to differentiated and unique brands and your own personality can have a big impact on this.
I don’t mean just the loud and obnoxious survive. Far from it! The real success stories are brands that are authentic and stick to who they are and what they believe in. What matters is that the personality of your business is unique so you need to be aware of it before you can manage it.
So let me ask you a question or two. Are you scared to stand for something different? Do you instead try to benchmark against other businesses that do a similar thing? Do you feel like you need to pretend to be someone you are not?
The best brands are those that break the mould, are authentic and stand for something different. Whatever that may be. They are often true to the personalities of the people that manage them too. Think Richard Branson if you need a great example.
So lets start to knock down the corporate clone boxes and start to think about ourselves and our businesses in a different way. This is one of the reasons I broke free from managing multi million pound marketing budgets and set up Coo Marketing. I was sick of meeting marketing agencies pretending to have all the answers. I was sick of the slick professionalism that covered over the cracks of no substance or strategy. In a nut shell I wanted to be me and help you be you.
It’s great when you are in your flow. I hope you are in yours too.
The moral of the story is this…
Be yourself and let your brand be itself too. The personalities don’t need to be the same but it helps if you like the personality of your business! Be loud and proud (if that is your style) but promise me that above all else you will be authentic in whatever you want your business to be.
Love and laughs.